Develop and execute audience growth strategies across all digital channels
Building an audience means building relationships. ADC has overseen the design and implementation of video strategies that turned hundreds of traditional print journalists into multimedia specialists telling stories in words and video that connected with consumers.
With Patch, ADC socialized strategies across the editorial teams to create conversations, recruit bloggers, increase UGC, find local experts, leverage social media (Facebook, Twitter, Instagram, CoverItLive, etc.) and curate social media conversations to increase engagement from the user base.
Digital media hasn’t changed journalism’s mission, it’s just magnified the way stories can be told, opening channels to new audiences so they can be informed and entertained at their own pace, on their preferred platforms.