ADC Strategy —  Content and Product Media Consultancy              
January 2014 to present
New York, New York

ADC Strategy provides content, product, management, social media, operations and recruitment strategies and services to legacy and start-up digital media organizations. ADC Strategy specializes in developing operational workflow and content strategies, complete product launches, including concept inception, to recruiting, audience development, user engagement, revenue strategy, monetization and business development. In short, ADC Strategy builds digital newsrooms. 

Clients: Angie’s List, Metro USA, Vandewater Media (NewsInBrief)

August 2017 to present
Hong Kong, S.A.R./Guangzhou, P.R.C. 

Director, Digital & Communications

  • Responsible for developing, managing and executing Bamboo Technologies’ multi-year corporate strategic marketing communications plan as well as leading Bamboo Digital, the company’s digital marketing division. Bamboo Digital develops desktop, mobile, PR and social media products and services for such China-based clients as Totole and Kraft-Heinz.


THE OPEN STANDARD – Published by Mozilla
June 2014 to November 2014
New York, New York

Editor in Chief

  • Responsible for guiding the overall site design, functionality and launch of The Open Standard; built the editorial team, created the content and social media strategies. The Open Standard was launched to cover everything from net neutrality, mobile, open source innovations to privacy, the "Internet of Things" and the changing face of the media.


PATCH – A Division of AOL                                                                                     
August 2010 to December 2013
New York, New York

Vice President, Editorial Director, May 2013 to December 2013
Editorial Director, East, August 2010 to April 2013

  • Helped build and manage editorial field staff, Patch’s largest division; at one point managing 11 direct reports, and more than 750 regional, local and community editors nationwide.
  • Transformed Patch's news coverage and business strategy model to decrease expenses and increase audience and revenue (20 million UVs per month with an annual growth of 38% YOY; revenue increased 56% YOY between 2012 and 2013).
  • Launched more than 400 hyper-local websites and oversaw hiring of more than 400 Local Editors.
  • Led national video initiatives by cultivating in-house video creation and a mobile video strategy team.
  • Implemented editorial quality control initiatives (catchy headlines, accuracy, relevance).
  • Socialized strategies across editorial teams to create conversations, recruit bloggers, UGC, local experts, leverage social media (Facebook, Twitter, Instagram, CoverItLive, etc.) and curate social media conversations to increase engagement from user base.
  • Spearheaded Patch's launch strategy in three 2012 presidential primary election states. (now CNN Travel)
January 2010 to August 2010
Hong Kong, SAR (China)

Editorial Director

  • Developed strategic content business and sales editorial solutions, and local language coverage. 
  • Developed network of content creators in China, Japan, Singapore and Thailand.  
  • Managed a digitally astute remote editorial staff of 13 editors covering culture, entertainment, dining and travel in six international cities: Hong Kong, Tokyo, Shanghai, Singapore, Bangkok and Mumbai.


January 2009 to December 2009
New York, New York

Senior Vice President, Content

  • Founded pre-funding launch team of an online video and content aggregation solution for publishers and advertisers.


November 1999 to October 2008
New York, New York                                                                                                                 

Vice President, Editorial Director, Consumer Media Division

  • Managed nationwide remote team of 15 and a multimillion-dollar budget. 
  • Oversaw the day-to-day content creation of the award-winning consumer Internet properties,, and
  • Negotiated and managed content deals with,, and
  • Grew overall network traffic to more than 8 million unique visitors per month and increased ad revenue to more than $3 million annually.
  • Held multiple roles, including Managing Editor of and Editor-in-Chief of Ad Astra Magazine (in partnership with the National Space Society).


ABC NEWS/Good Morning America
August 1998 to July 1999
New York, New York

Segment Producer

  • Researched, booked and interviewed entertainment, sports, business and consumer technology experts.


PEOPLE magazine/New York Bureau
October 1995 to January 1998
New York, New York


Reported on human interest stories, celebrity profiles and live events


MIAMI HERALD/Broward Edition
June 1994 to June 1995
Hollywood, Florida

Staff Writer

General assignment covering the city of Miramar – police, city hall, human interest, election coverage.


NEWSWEEK/San Francisco Bureau
March 1991 to May 1994
San Francisco, California

Freelance Correspondent

General assignment reporting: technology, politics, the Los Angeles riots, AIDS and health issues.



San Francisco State University
BA, Journalism - January 1989 to May 1994
Editor-in-Chief, Golden Gater
Otto J. Bos Memorial Scholarship

Dual national, American-born citizen with European Union citizenship (Ireland) and passport.