Create platform solutions, content marketing and sponsored content
ADC has created content solutions for many and varied advertisers — technology, science, entertainment, and consumer products:
- He transformed Patch's news coverage and business strategy model to decrease expenses and increase audience and revenue (20 million UVs per month with an annual growth of 38% YOY; revenue increased 56% YOY between 2012 and 2013).
- While with Imaginova (SPACE.com, Livescience, Newsarama), he grew overall network traffic to more than 8 million unique visitors per month and increased ad revenue to more than $3 million annually.
Content marketing, sponsored content promotions, programmatic, it’s not enough to play by the rules, sometimes you have to make new ones.
ADC is looking for clients who wants to break a few eggs, who want to unlock the relationship between the advertiser and the consumer on a platform that fosters great journalism.